Although there are hundreds of different fashion and beauty magazines in which display changes in their cover and content depending on their monthly and seasonal issue releases, I've chosen to focus on 'Company' magazine to tie in with the course of my research thus far, as my study is focused on the unique scrapbook-diary design of this High-Street inspired magazine rather than the editorial, classic and elegant approach showcased by magazines such as 'Vogue' and 'Harper's Bazaar'. Also, 'Company' magazine displays variation and personality in their designs and arrangement of fashion-related garments, therefore offering more range in seasonal elements.
Although 'Company' magazine already express a personal and scrapbook style design, with a range of various colours and arrangements, there are certainly subtle changes within their cover specifically. As 'Company' is a monthly magazine, I've taken a look into where the consistencies and oftentimes, differences, lie within the publication process.
Company - August 2012
• Use of bright yellow (symbolic and relative to sunlight, summer and happiness)
• Cover girl model (Gillian Zinser) dressed in loose, light, summery clothing inc. sunhat
• Bolder use of typeface for key words such as 'Summer', 'tan' and 'holiday'.
• Attractive, striking summer-style design.
• Collage style border in southern section of layout.
Company - March 2013
• Use of a blue backdrop signifying the passing of winter.
• An introduction of pinks and peach tones to warm the cover up (more inviting and symbolic of the progression into warmer months).
• Consistent use of chunky black boxes and collage of floral patterns in southern section of the layout.
• Cover girl model (Lianne La Havas) wearing a spring floral dress (to match use of patterns and floral theme).
• Floral patterns to create a blooming and blossoming Spring-time effect.
Company - April 2013
• Introduction of warmer colours, shades and tones such as warm corals and pinks, hot yellows, and reds.
• Consistent use of chunky black boxes in southern section of the layout.
• Images of models showcasing summer wear (shorts, t-shirts etc.)
• Relevant words and titles such as 'Spring', 'floral' and 'jumpsuits' are highlighted to catch the reader's eye.
Company - May 2013
• Use of bright, bouncy 'Spring' style colours.
• Use of fresh white.
• Floral pattern plays an important role in this cover as an introduction to 'Spring' and blossoming flowers.
• Attention is drawn to the appropriate words (such as 'Hottest', 'Sandles', 'Shorts', 'Sunnies' and 'Summer').
As presented above, all of these issues of 'Company' magazine display similar layouts in the sense that they all show a central model, a thick heavy typeface for the title, box highlights to emphasis headings. All are loyal to a diary, hand-rendered approach, however differ from each other in the sense that they use monthly/seasonal-appropriate colour schemes and collages towards the bottom of the cover.
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